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Persistent memory — i.e., non-volatile data storage in a DIMM form factor that provides increased memory capacity that is persistent (doesn’t lose data when the power goes out) and at a lower cost with near-DRAM performance — is an important new innovation. For respondents in this study, an In-memory database that employs persistent memory technology is valuable precisely because it supports their... real-time needs. It does so, not only by supporting insights from transactional data, but by improving business continuity through rapid startup times and enabling a high-performance, large-scale analytical system.