Small business owners are remarkably inventive and imaginative when it comes to doing more with less. But there are times when ingenuity can bring unexpected
Just ask A.V. Sindhar, who runs a consulting firm in Silicon Valley. His computer is the command center for his entire business—an essential tool for everything from creating slides for new business pitches to making invoices and bookkeeping. Sindhar discovered early on that keeping critical technology current was key to building a successful business.
“I wanted to keep my launch costs down, so I tried to get by with a four-year-old laptop,” recalled Sindhar. “That was a mistake.”
After a couple of weeks of suffering slow boot times in front of potential clients and precious hours squandered trying to get his machine to run properly, Sindhar invested in a new computer. “I realized I was actually wasting money trying to save money. ‘Time is money’ is a cliche, but it’s true—it’s especially true in the early days of a business,” Sindhar said.
Sindhar might be shocked to discover just how costly an outdated PC can be. It’s estimated that a four-year-old computer requires more than 45 minutes a week in extra maintenance. That works out to one week a year wasted on frustrating tasks like restarting the machine, reloading
There are other costs to keeping old computers in service. The digital age has also ushered in a fierce competition for talent. The best employees—the ones who can make a difference between success and failure for a small business—don’t want to work on older computers. It’s not only millennials who expect current technology to do their jobs; the talent a small business owner needs to win requires computers that are high performing, mobile, simple to use, and durable.
I wanted to keep my launch costs down, so I tried to get by with a four-year-old laptop. That was a mistake.”
Better for business
New computers running 8th Generation Intel® Core™ processors gain up to 40 percent faster performance over computers running 7th Generation processors.2 This power can be found in a new generation of laptops and 2 in 1s that offer mobility without compromising performance. You and your employees can work fast and smart.
Add Intel® Optane™ memory and you have a superior tool for business applications. Everyday tasks are more than two times faster with Intel® Optane™ memory, a smart, adaptable system accelerator. By remembering the programs you use most frequently, Intel® Optane™ memory lets you open large media files up to 2.9x faster.3
New computers with Thunderbolt™ 3 ports can enjoy transfer times that are eight times faster than with traditional USB ports.4 “Delivering the most advanced, efficient, and versatile input/output solution available, Thunderbolt™ 3 port helps business users get the most out of the latest thin and light notebooks and 2 in 1s5,” said Jason Ziller, general manager of Intel’s Client Connectivity Division. With new computers, small business owners can apply their creativity and resourcefulness to what matters most: Getting great ideas to market before the competition and delighting customers with the best products and services.