Reaching Shoppers in the Moments That Matter

Reaching Shoppers in the Moments That Matter

Reaching Shoppers in the Moments That Matter

Industry Strategic Challenges

The sweet spot in retail marketing is finding the moments when shoppers are most open to influence. In the age of the digital consumer, finding those moments—and responding effectively—is increasingly complex.

Today's environment is far more fluid. The decision making process is less linear, the journey more circular. There are many more potential points of... influence, driven by the vast number of product choices, digital channels, and resulting touchpoints (online and offline), coupled with increasingly savvy consumers.

While many shoppers start by researching online, most purchases are made in-store. And consumers who shop all available channels spend more than single-channel shoppers. Brands that reach consumers when they are most open to influence are the most likely to convert digitally empowered consumers into purchasers. But they must first understand their shoppers.