Reach Your Ideal Customer Profile, Everywhere

Once Disruptor Initiative partners have a deployable solution in market, we enlist our marketing and sales resources to expand awareness and accelerate sales to our mutual customers.

Amplifying Innovator Solutions

When our partners grow, Intel grows. We help drive awareness and adoption of joint solutions through a range of activities across the buyer journey.

Physical and Virtual Events

Intel provides many co-marketing opportunities to engage with enterprise end users and other ecosystem partners to drive awareness of Disruptor solutions.

Opportunities may include:

  • Sponsorships
  • Joint presence at Intel, partner and other sponsored events
  • Meetups, roadshows, partner office hours, fireside chats
  • Project and product launch support

Sales Enablement

Intel creates assets and training to support sales of its joint solutions by internal teams and Disruptor partners.

Opportunities may include:

  • Funded proof of concepts
  • Introduction to Intel IT as a customer
  • Funded joint field training and associated content development
  • Account match-making based on ideal customer profiles (ICP)
  • Joint Solution Sales SPIFFS

Solution Demand Generation

Intel draws upon its relationships and capabilities to drive demand generation for jointly developed solutions through integrated audience-centric marketing programs.

Opportunities may include:

  • Integrated and direct marketing campaigns
  • Social marketing and lead generation
  • Third-party publisher programs
  • Podcasts, videocasts, blogs
  • Developer and audience-centric nurture campaign
  • Education and training
  • Thought leadership and technical content development

Joint Partner Programs

Intel connects Disruptor innovators with system integrators (Sis), OEM/ODMs, cloud service providers (CSPs), and other ecosystem partners to drive value for mutual customers.

Opportunities may include:

  • System integrator (SI) programs
  • OEM/ODM programs
  • Cloud service provider (CSP) programs
  • 3-way value propositions
  • 3-way joint marketing and sales programs
  • Partner reseller agreements

Want to learn more? Contact us.